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Our ambition for the Oxford Street District

Westminster City Council is creating a long term and ambitious vision for the whole of the Oxford Street District that will strengthen its world renowned status as a great place to live, work and visit.

We will deliver a programme that will improve and enhance the district as a global destination with thriving residential neighbourhoods, acknowledged as the place to do business as well as offering an unrivalled visitor experience.

Within our coherent and district wide programme we will ensure that Oxford Street strengthens its reputation as the nation’s favourite high street. Our strategy will support our ambition and respond to the big challenges the district faces; from a rapidly evolving retail environment; to a place that must cater for greater numbers of people; to providing more attractions and for Oxford Street to be a better neighbour to its district. All of this is essential if the district is to remain relevant in the face of strong national and global competition.

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Our Key Points

Key Dates

Publication of cabinet report

Westminster City Council’s Cabinet has now approved the draft Oxford Street District Strategy being taken forward for public consultation in November.

The Council’s fresh Place Strategy and Delivery Plan has identified 96 projects across 87 streets and spaces in nine zones, including proposals for major improvements at Oxford Circus, Marble Arch and Cavendish Square.

In accordance with the council’s constitution, the accompanying papers for that meeting are now available to view and the press release is available here.


Consultation starts

The Council want to hear from everyone who has an interest in the success of the Oxford Street District to participate in the public consultation which started on 6th November and lasts for six weeks until 16th December, particularly those who live, do business in, work in or visit the district regularly. There are many different opportunities and ways to share your views with the team.


Consultation ends

The public consultation ran from 6th November for six weeks until 16th December. Once the consultation closed, the team looked at every response received and will then bring forward a strategy for the Council’s Cabinet to consider at a meeting in early 2019.


Cabinet takes decision

Once all the consultation responses have been analysed, a report will be prepared for the Cabinet in order for them to take a decision regarding the Oxford Street District Place Strategy, which will also have an accompanying delivery plan. The exact date for this meeting has not yet been confirmed but the papers for the public meeting will be published on the council’s website at


Draft Place Strategy and Delivery Plan

Westminster City Council’s Draft Place Strategy and Delivery Plan will set out a series of recommendations and actions to significantly improve the quality and experience of the Oxford Street District. Our strategy will be informed by in-depth research into the needs of the district, as well as from engagement with local residents, workers, businesses and visitors.

The strategy and plan will provide proposals of exemplar projects across the district and, will identify a long list of projects that could be delivered by the council and its stakeholders from 2019.

The council is currently engaging with our stakeholders to help inform the development of a Draft Place Strategy and a Delivery Plan for the entire district.

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Key Themes

Early work on the strategy alongside the audit of comments received via previous consultations indicates that the following key themes need to be covered:

  • Public realm quality, identity and place
  • Pedestrian experience, safety and security, access (residents, workers and visitors)
  • Approach to movement traffic and transport, options (buses, taxis, cycling, cars) including air quality
  • Freight, servicing and kerbside activity
  • Economy and employment, retail environment/visitor experience
  • Mix of uses, including evening life
  • Cultural life (national/international, youth, art, existing assets, play)
  • Sustainability including landscape, trees, greenery and ecology
  • Management and enforcement
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A District-wide Programme

Oxford Street is recognised as a leading retail destination, visited by millions of people each year. The unique setting of this historic street, weaving through several distinctive and historic neighbourhoods, including Marylebone, Soho and Mayfair, that provides a character and vibrancy that cannot be matched anywhere else. However, it also faces some significant challenges.

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More information

If you want to keep up to date with our plans for the Oxford Street District and how you can get involved then please sign up to receive regular updates from us. You can also e-mail the team at

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