Reinventing the Nation’s High Street
Westminster City Council presents this Framework for the Oxford Street District, setting out an ambitious vision and roadmap for the transformation of the District over the next 10 years.
The Oxford Street District is a major part of the West End and among the world’s most visited destinations
Approximately 200 million people visit the district each year and 70% of people arrive to Oxford Street by underground. It is home to over 38,000 residents and employs around 155,000 people.
visitors a year
people employed within the district
people arrive to Oxford Street by underground
more pedestrians a year with the arrival of the Elizabeth Line
Our ambitious vision for a greener, smarter, future for the Oxford Street District will reinvent the Nation’s high street, at the centre of a world-leading, forward-facing urban district.
In order to deliver the vision, this framework sets out a comprehensive programme of improvements, which will enhance the district in its entirety: as a global destination alongside thriving residential neighbourhoods, with successful businesses and an unrivalled visitor experience.
What we will do
Our vision for the Oxford Street District will be realised on the ground through twelve key moves:
Create spectacle and memorable experiences
Create coherent networks that support active travel
Enable residents, communities, businesses and visitors to be more sustainable
Leverage smart innovation to drive sustainable city management
Seamlessly connect the city with parks and garden squares
Create activity centres around stations
Promote a mix of living and working environments
Integrate catalyst projects with their surroundings and the wider West End
Make Oxford Street the spine for sustainable infrastructure
Provide a platform for business innovation and new global brands, and support scale-up business growth
Curate a distinct identity for the district, respecting the historic neighbourhoods
Ensure green infrastructure connects all streets and buildings
By taking a focused approach we are able maximise the value of investment and at the same time support the needs of local communities. We will implement a strategic focus on three ‘super-centres’ within the district, creating walkable environments that reinforces London’s unique ecosystem linking public transport, mix of uses, public space and economic activity.
Through collaboration with our partners, further opportunities will be created which will lead to increased and wider investment in the area over time. This includes clear governance that aligns contributions by stakeholders with the delivery of the programme and enable the Oxford Street District to fulfil its potential as a world leading district.
Delivery of the Oxford Street District programme is already underway, with major public realm interventions and enabling works in progress. The framework ensures that this ambitious programme continues, and is accelerated where most needed, with strategic focus to enable the urgent recovery of the West End and begin the longer-term transformation of the area.
Zero Carbon Demonstrator
Marble Arch Centre
OXFORD STREET SHOWCASE
DIVERSE USES ACCELERATOR