Reinventing the Nation’s High Street

Westminster City Council presents this Framework for the Oxford Street District, setting out an ambitious vision and roadmap for the transformation of the District over the next 10 years.

The Oxford Street District is a major part of the West End and among the world’s most visited destinations

Approximately 200 million people visit the district each year and 70% of people arrive to Oxford Street by underground. It is home to over 38,000 residents and employs around 155,000 people.

200 million

visitors a year

38,000

residents

155,000

people employed within the district

70%

people arrive to Oxford Street by underground

60 million

more pedestrians a year with the arrival of the Elizabeth Line

Our Vision

Our ambitious vision for a greener, smarter, future for the Oxford Street District will reinvent the Nation’s high street, at the centre of a world-leading, forward-facing urban district.

In order to deliver the vision, this framework sets out a comprehensive programme of improvements, which will enhance the district in its entirety: as a global destination alongside thriving residential neighbourhoods, with successful businesses and an unrivalled visitor experience.

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GREENER

The Oxford Street District will be an exemplar for sustainable city-making and a test-bed for pioneering approaches. A green, clean destination where signature green spaces and nature may be found across all buildings and streets. A world-class neighbourhood with clean air and streets, zero-carbon energy and transport, with locally sourced produce, and thriving businesses in a circular economy. A habitat for wildlife and a haven for city-dwellers, this will be a place to explore and experience, rather than to simply pass through.

Climate Leader

Green Places

Sustainable Action

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Smarter

A district that reinforces its position as a world-class destination, anchored in its rich legacy of innovation. A hotbed for experimentation that showcases smart city-making and leverages new opportunities. A dynamic and creative urban quarter which is responsive to, and creating change in, technology, retail, culture, working practices and social trends, shaped by collaboration and intelligent design.

Innovation and experimentation hotspot

Collaborative and transparent approach

Resilient and responsive

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Future

A centre of commerce that continuously adapts to change by unlocking the potential of its existing civic spaces. A future district that showcases the unique character of local neighbourhoods, while strengthening connections with the extensive commercial, cultural and leisure offerings of the West End as a whole.

Design for flexibility

Showcasing our assets

Championing new uses

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Together

A vibrant and inclusive neighbourhood in which people of all ages and backgrounds are proud to visit, live, work and play. A unique place where strong partnerships maximise the potential of the district’s broad and diverse attractions, amenities and experiences of modern city life.

Inclusive

Inspiring experience and wonder

Regenerative, sustainable and circular

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What we will do

Our vision for the Oxford Street District will be realised on the ground through twelve key moves:

1

Create spectacle and memorable experiences

2

Create coherent networks that support active travel

3

Enable residents, communities, businesses and visitors to be more sustainable

4

Leverage smart innovation to drive sustainable city management

5

Seamlessly connect the city with parks and garden squares

6

Create activity centres around stations

7

Promote a mix of living and working environments

8

Integrate catalyst projects with their surroundings and the wider West End

9

Make Oxford Street the spine for sustainable infrastructure

10

Provide a platform for business innovation and new global brands, and support scale-up business growth

11

Curate a distinct identity for the district, respecting the historic neighbourhoods

12

Ensure green infrastructure connects all streets and buildings

Focused approach

By taking a focused approach we are able maximise the value of investment and at the same time support the needs of local communities. We will implement a strategic focus on three ‘super-centres’ within the district, creating walkable environments that reinforces London’s unique ecosystem linking public transport, mix of uses, public space and economic activity.

True Partnership

Through collaboration with our partners, further opportunities will be created which will lead to increased and wider investment in the area over time. This includes clear governance that aligns contributions by stakeholders with the delivery of the programme and enable the Oxford Street District to fulfil its potential as a world leading district.

Delivery Approach

We are delivering a range of interventions and improvements across the district, supporting recovery as well as a long-term transformation.

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Delivery Plan

Delivery of the Oxford Street District programme is already underway, with major public realm interventions and enabling works in progress. The framework ensures that this ambitious programme continues, and is accelerated where most needed, with strategic focus to enable the urgent recovery of the West End and begin the longer-term transformation of the area.

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Zero Carbon Demonstrator

Marble Arch Centre

Laneways Programme

GREENWAYS PROGRAMME

OXFORD STREET SHOWCASE

BUSINESS SCALE-UP

DIVERSE USES ACCELERATOR

SMART DISTRICT

Oxford Street District 2030

We are working closely with our partners, stakeholders and communities to transform the district and deliver change to benefit generations to come.

Download The Framework Document